The domain reputation indicator in search engines like Google or Bing is crucial. From the perspective of acquiring traffic in search engines, it determines the starting position of newly published content on our site and influences the position of all pages. It's essential that our trustworthiness in the eyes of search engines be as high as possible. Under the current algorithm, domain reputation refers to niche-specific reputation rather than a general indicator across all industries. For instance, a popular and trusted car website will have a high reputation in the automotive niche but a low one in finance.
The 3 most critical indicators influencing domain reputation are:
- Niche coverage with our content
A site that has developed and published content covering a large part of the industry will have a higher reputation. The principle is straightforward, akin to the old link-based approach: the more topics covered within the niche, the better.
- Mentions and links from high-reputation sites in our niche
Links and mentions of our brand on sites aligned with our topic are significant, but they don't yield the same results as before if other ranking factors are ignored. Today, the synergy of signals is the foundation of effective SEO.
- User behaviors related to our website
If users appreciate and value our site, our reputation increases. There's an opportunity to enhance these indicators through the real user network provided by DuckCTR Solutions.